Aesthetics: More than Just a Pretty Face

For consumer goods, the “look and feel” of a device — its aesthetics — are essential to success.

When it comes to industrial equipment, this factor is often overlooked. However, aesthetics can play a major role in whether a fixture performs successfully over time.

The reason? Even in the most professional and regulated manufacturing environment, aesthetics make a tremendous difference in how people interact with machinery.

When machines look good, the plant operates more efficiently and effectively.

shutterstock_154195895.jpgAesthetics Will Change the Way Employees Look at Your Fixtures

When developing an automation system, aesthetics can’t be the #1 (or even #2) priority — safety and performance take those spots. But, aesthetics should be considered throughout the process. When looks are central to the overall design, results go from “good” to “great.”

Let’s consider the real ways in which aesthetics can make a difference:

Employees Care More When Machines Look Good

To get the most from any machine, the team on the production floor needs to be alert and attentive to the cues it offers them. Machines that look good simply get more attention than others. Older and less appealing devices might seem like they’re “not worth the effort,” making it less likely issues will be spotted and resolved promptly.

A Better Interface Means Higher Productivity

Visual appearance isn’t all there is to aesthetics. The layout and shapes of control mechanisms are also influenced. When a machine is built with good aesthetics in mind, operating buttons are quickly identifiable and utilizing colors to distinguish important controls takes the guesswork out of how to run the machine. For a device to be easy to use, it needs to cut repetitive strain to a minimum. Aesthetics can make a fixture simpler to operate, diagnose and fix — while reducing occurrence of common workplace complains like back and shoulder strain.

Automation Excels with the Human Factor

An ideal automation solution empowers you to field a leaner, more professional team focusing on high-level skills. However, even the best-designed machinery does not run completely on its own. When you incorporate aesthetics into your automation strategy, you bridge the gap between man and machine to get better performance from both.

Opportunity to Impress Customers and Investors Alike

We’ve all heard that first impressions count, and this goes for your product as well. When customers and/or investors visit your facility, they’ll see at least some of your tangible products. The effort you put in to making your equipment will inherently translate to the pride and care you take in building your product. In other words, it’s not just the inside that counts. Does your product look good? Does it look easy enough to operate? Will it be easy to train someone to operate it? The look of your machine counts. The fact that you’ve put great thought into its aesthetics from a performance-enhancing viewpoint will bode well and get you that much closer to the winning team.

Combined with safety and performance, human-centered aesthetics unleash the dynamic potential of your fixtures.

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